Database Farming
Your database is highly valuable and not infinite. Our marketing team will raise hands and present the offers to prospects.
Lead Generation
Once hands are raised, our sales teams will converse with the prospect, confirm MQL criteria and schedule calls.
Content Production
Once your calls are completed, our team in London will edit content into long form, shorts, reels and more.
Content Management
Time saving! Our team will manage all content that you edit with us, posting it and nurturing your audience.
Our Story
The Business Spotlight Series was founded out of the COVID-19 Pandemic as a tool to create content, have conversations and generate new business from the comfort of your home or office. It plays on two key psychological rules of being a human in business; ego, in the sense that people want to share their story and the impact they make in their local community, often with people that your prospects know of but have never had the chance to hear about the business journey. The other is exposure, a key tool that we use to offer promotional opportunities to guests on the series. Their story is shared with your growing audience across all major platforms and we have seen a large number of new business relationships being formed.
How it works
Crafting Conversations
Avalanche will utilise all non-physical platforms at its disposal to have conversations with business people in your territory. Our goal is to have a conversation rate that is highly efficient. By pairing an exceptional offer with marketing platforms, the conversion rate from marketing conversation to guest booking is high, creating massive efficiencies for your territory. We need less than 1% of your target audience to achieve our goals on a monthly basis.
Imagine, a marketing strategy that gives you that many great meetings for only 1% of your audiences communicated with?
Content Creation
Once your interview is done, your content will be edited by our central creative team at our head office in London. You will receive back branded long form content, short form content and super short form content that is usable on all social media platforms. This will all be available to you for downloadable and shareable purposes for your own social profiles as well as to send across to your interviewee. Your interview may be picked to go on Apple or Spotify podcasts, although we are happy to guide you on setting up your own podcast channel too. It is imperative that you post this content, and if you feel like you cannot or will not have time to do so, please purchase the $200 per month posting add on!
Culture
For the last decade of Avalanche’s involvement with ActionCOACH, marketing partners have come and gone. Avalanche is the longest serving and the biggest marketing partner of ActionCOACH with a mission of providing consistent, focused conversations with target audience.
Please note that Avalanche does not generate sales qualified leads for coaches, it generates conversations with businesses that should be doing business with you. Once we have generated the conversations, it is your role as the coach/sales expertise to decide where that person fits within your pipeline.
Whilst we are proud to share our marketing strategies have a high conversion rate to COD or DIAG, our work is designed to generate content and conversations for you.
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Monthly roundup of numbers, ideas and things straight from the battlefield! Whether this is for you, your BDE or your employed coaches, we highly recommend signing up for our Raise Your Hand Newsletter.
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